Faster & smarter: Moving from manual to automated SEM campaign management

Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in potential execution errors. Google has consistently built new tools that help with automation, and has recently beefed up capabilities within AdWords. As Frederick Vallaeys recently wrote on Search Engine Land, AdWords Scripts […] The post Faster & smarter: Moving from manual to automated SEM campaign management appeared first on Search Engine Land.
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Amazon SEO: A guide to improving your rankings on Amazon

Did you know that 55% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,” Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check prices.” If you are looking for a launching pad for your products that your target audience likes and finds useful, Amazon is it. To get the most from your listings on Amazon, however, you will need to employ some SEO tactics to showc...
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What email marketers should know about iOS 11

Apple released iOS 11 last month, bringing quite a few changes to Apple Mail. Because there are currently more iPhone users in the US than ever before — representing 46% of US smartphone subscribers, according to comScore stats from earlier this year — it’s important for email marketers to understand how the new operating system might impact their ability to reach subscribers. As with any release, marketers need to monitor all of their metrics to truly understand the repercussions of...
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5 ways to capitalize on Google Tag Manager

Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites. However, many marketers aren’t fully utilizing this tool or capitalizing on its potential benefits. Here are five easy and impactful ways to use GTM. These tips will help you improve your analytics dashboards, your SEO results and your marketing automation programs. [Read the full article on Search Engine Land.]
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How to Create a Customer Journey Map That Converts

What strategy is your company using to improve the customer experience? Hopefully, you’re taking multiple approaches to enhance your customer service department. Here’s the trick. Are you looking at the customer experience strategy from an internal company viewpoint? Or are you trying to see the customer’s perspective? Journey maps help you get inside the mind of today’s customer. That’s why these tools are super effective and can ultimately boost your sales. What’s a customer journey map?...
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Pick up the phone: Your best customer is on the line.

Marketers cannot ignore offline channels. Customers no longer see a difference between digital and physical. In fact, in this age of digital connectivity, inbound phone calls are on the rise. And it is often these customers who call directly to a business are a marketer’s most valuable asset. In May 2017, Marchex commissioned Forrester Consulting […] The post Pick up the phone: Your best customer is on the line. appeared first on Search Engine Land.
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