Marketing Day: AdWords Scripts, LinkedIn & AI and Google Tag Manager

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 ways to capitalize on Google Tag Manager Oct 9, 2017 by Stela Yordanova If you haven’t taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to utilize GTM to help you improve your marketing results. AdWords Scripts now available in new AdWords interface Oct 9, 2017 by Frederic...
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Apple’s anti-tracking tool restricts Facebook’s ability to follow people around the web

Two years ago, Facebook began using the ubiquitous “like” buttons that publishers put on their sites to track people’s web browsing and use that information to target ads on and off the social network. Now, Facebook may find it harder to follow people around the web. The Intelligent Tracking Prevention feature that Apple has added to its Safari web browser on desktop and mobile can disable Facebook’s ability to track people who visit third-party websites that feature Facebook’s Social Plugins, ...
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6 Tricks to Boost Your Share of Voice on Social Media

Is your brand seen as a leader in your industry? When people talk about the type of products you sell, does your company come up in the conversation? If the answer to either of those questions is no, then you might have issues with your brand’s share of voice. With social media becoming increasingly competitive, capturing and retaining your audience’s attention is more difficult than ever. Not only that, it’s a struggle for some brands to even be heard when over 52 million phot...
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Why Unscalable Marketing Activities are Best for B2B Companies

Most blog posts talk about going viral. They talk about network effects and refer-a-friend tactics. They talk about switching your orange button to a green one. They talk about sending out automated, cold emails. Well, guess what? None of that works in B2B. Not at a high level. Not when you’re selling to smart, educated people. Not when there are tens of thousands (or hundreds of thousands) at stake. All of those easy, ‘scalable’ tactics that blogs love to rave about fall flat. The best way to ...
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Here’s how TouchCR is tracking users in a Safari-compliant way

TouchCR, a Chicago-based personalization and e-commerce platform, has recently come out with its own solution for cookie-less tracking. That’s the good news for advertisers freaked out by Apple’s recent moves against cookies in the newest Safari and Mac OS versions. The bad news: TouchCR’s solution is oriented toward first-party users, and the company’s chief technology innovation officer told me that “the third-party market is in real trouble.” The growing sentiment among users, Ritchie Hale s...
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