Visually understanding your site structure and external link weight impact

Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link strength. The post Visually understanding your site structure and external link weight impact appeared first on Search Engine Land.
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Marketing Day: Chatbots in the consumer search experience, Facebook news & email deliverability

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Martech enablement series: Part 9 — Bringing it all together! Oct 5, 2017 by Peter Ladka In the final installment of a nine-part series, contributor Peter Ladka wraps up by discussing what we’ve learned about the martech enablement process and how to evaluate your progress in transforming your marketing organization. Will chatbots become part of...
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But do you love me? A brand intimacy agency ranks brands based on emotional connections to consumers

Everyone has a favorite coffee brand, or maybe a tech brand they are forever tied to — standing in line to buy the latest gadget at every launch. I recently began jogging in Hoka running shoes, and it’s not a far stretch for me to use the word love when recommending them to others. But how much do consumers actually love a brand, and is it even something you can measure? MBLM, billing itself as a brand intimacy agency, believes it’s not only possible to rank the emotional bond...
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How to build an audience of consumers in today’s highly competitive environment

Today, brands market and sell their products in an environment that is more competitive than ever. Consumers are subjected to so much marketing content that it is hard for any one brand to stand out, leaving them trying in vain to outshout their competitors. Products are so advanced that even the most basic models far exceed people’s needs, and innovations lead to, at best, short-term marginal share gain as they are quickly met by competitors. Perhaps the only truly sustainable competitive adva...
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