At MarTech conference, tech evangelist Robert Scoble envisions how AR and VR will transform marketing

Robert Scoble wearing glasses that are displaying 360-degree video from the camera he’s holding Fasten your seatbelts. Those weren’t the exact words used by tech evangelist and author Robert Scoble in a keynote address on Wednesday, the last day of our MarTech Conference in Boston. But that was the basic idea, as he touted the transformation that augmented and virtualized reality will have on marketing and advertising. He predicted that, within three to five years, consumers, business buye...
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Are Home Service Ads the death of home-based businesses on Google?

If you are a local business that provides home services in the United States, you should be bracing yourself for what will happen when Home Service Ads roll out in your industry and market. The changes are vast and make a huge difference in who ranks in the local results on Google. When they first started expanding them last year in San Diego, it wiped out 89 percent of the listings in the local results. There is no warning Unlike other features, Google isn’t preannouncing where they plan...
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All-new MarTech Today guide: Enterprise Digital Personalization Tools

With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, as well as customized page layouts based on visitor behaviors – rather than just their demographic persona or geographic location. MarTech Today’s “Enterprise […] The post All-new MarTech Today guide: Enterprise Digital Personalization Too...
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How to write blog headlines that drive search traffic

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers (or worse, any at all). The importance of an effective, attractive headline cannot be overstated. Think of your audiences as hunters and gatherers. They’re constantly scanning and searching online for what they need. And most of the time they don’t find it. A good headline that ca...
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Here’s the Process to Help You Consistently Build 7 Backlinks a Week

Are you familiar with backlinks? If you’re not or if you’re just getting used to the concept, you need to make this common term part of your everyday vocabulary. By definition, a backlink is an incoming hyperlink from one website to another. Anytime a website mentions your name, brand, or company with a link to your site, that’s a backlink. Sure, these may happen by accident. Maybe a company was doing some research, stumbled upon a statistic on your page, and wanted to give you credit for it. Th...
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DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2

Marketing operations (MO) as a dedicated, funded and strategic capability has exploded across B2B marketing organizations. Driven by traditional marketing’s poor response to changes in technology, customer behavior and use of data for decision-making, the marketing operations function is not only filling the gap, but also creating a competitive advantage for organizations by enabling change and revenue results from marketing. I see a big difference in companies of all sizes with a marketing oper...
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Audiences to employ for extra online marketing bang!

These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created equal, though — so in this article, I’ll discuss several that we like to use to amplify our marketing efforts. Specifically, I’ll cover similar audiences, Google Analytics smart lists, Google Analytics custom audiences and “AdWords optimized” audiences. [Read the full article on Search Engine Land.]
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