5 Psychological Concepts That Can Improve Your Content Marketing

Though you may not have thought about it in such specific terms, content marketing is all about psychology. You need to understand who your target audience is, discover what topics and angles will appeal to them most, and then provide it to them. You also need to offer some degree of persuasion, as most [...] The post 5 Psychological Concepts That Can Improve Your Content Marketing appeared first on Search Engine People Blog.
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#SproutChat Recap: Managing Online Communities

Building, engaging and growing an online community helps businesses in the long run. Forming communities of your brand’s most tuned in and engaged fans are what ultimately help to inform products and procedures. This week at #SproutChat we chatted with Sprout All Star, Meagan DeMenna, Community Manager of ClearVoice, about best practices for managing your online communities and the benefit they provide your brand. Communities Come Together Around a Topic Digital communities allow folks to ...
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Marketing Day: Home service ads, MarTech Conference & a brand intimacy report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2 Oct 6, 2017 by Debbie Qaqish In Part 2 of a series, contributor Debbie Qaqish takes a look at the evolving role today’s successful marketing operations leader plays within an organization. Are Home Service Ads the death of home-based businesses on Google? Oct 6, 2017 by Joy...
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The world of martech stacks from a B2C brand, B2B company & agency perspective

The ever-growing landscape of marketing technology, and the buildup of new channels, is resulting in an astronomical consumption of marketing technology, says CabinetM founder and CEO Anita Brearton. The marketing technology veteran made the comment from the stage at this year’s MarTech Conference in Boston. Brearton was the moderator for the “Insights from Inside the Marketing Stacks of Red Wing Shoe Co., iCrossing and Entuity” panel. “When constructing this panel, I wanted to look at martech ...
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Everything You Need to Know Before You Start A/B Testing

Do you think your website is performing to its full potential? It’s frustrating if you’re not getting enough clicks and conversions on your website. The layout of your page might be the issue. Think about the goal of your website. The layout of your website should match the goal for your website, depending on your business model. For example, the main goal of an ecommerce site is to increase sales. But the primary goal of a media or news platform may be to get users to click on advertisements. T...
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2017 growth hacks: Increase CTR by monitoring competitive offers

It is October — which means that the holiday buying frenzy is upon us. Advertisers will try to attract shoppers with enticing offers and promotions. To be competitive, you will need to stay up-to-date with the top offers in your category. To give you a window into the kinds of things to consider, I segmented the top offers by category for September 24 through 30, 2017, using data from our company’s own software. Below, I’ll share what I learned. [Read the full article on Searc...
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Get Your Data House in Order: Our Checklist for Useful Marketing Data

Every organization has unique data needs, but leading organizations have one thing in common: They expect data to be useful. In fact, marketing leaders are 127% as likely as the mainstream to say that their data and analytics strategy is useful for decision-making at all levels.1We shared more insights about usefulness — and other findings from new Econsultancy research conducted in partnership with Google — in a recent webinar with MIT Sloan, where marketers from companies of all sizes joined t...
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