Safari’s New “Intelligent Tracking Prevention” — What Does it Mean for Marketers?

Along with the release of the iPhone 8, Apple’s new operating system, iOS 11 and its browser, Safari 11 on desktop, are causing quite a stir among advertisers and marketers. Not for their new design or ease of use but for their release of “Intelligent Tracking Prevention” — a feature which would limit website owners’ ability to track users across domains. But what does that mean exactly, and how can marketers best prepare for it? Let’s take a closer look: What Does Intelligent Tracking Pre...
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11 Tips & Tactics for Expert-Level Social Selling

Social media has provided brands and businesses with a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use social media to find and convert valuable leads. In this post, you’re going to get an extensive list of 11 tips and tactics that you can use to execute social selling like an expert. 1. Look Your Best Your image is just as important in the digital world as it is in the real world. Online, your profile image is ...
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Wanted: Session ideas for SMX West

We want your input to help us plan our upcoming SMX West conference, which will be taking place on March 13-15, 2018. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, […] The post Wanted: Session ideas for SMX West appeared first on Search Engine Land.
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With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz

A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in 2012. Now, to address the issue, Snapchat is taking a page from Facebook’s playbook. Snapchat has rolled out a program to win over the same type of marketer that Facebook relied on to build up its mobile ad business: mobile app developers looking to acquire new users. Called Snap Accelerate, the program will help mobile startups to advertise on Snapchat by offerin...
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