Ten steps to successful SEO for startups

SEO can help a growing startup establish its presence and meet business goals. Here’s how to get started with search engine optimization and which areas to focus on. It’s a common challenge for early-stage and growing startups to find the resources and the time to focus on many different activities that can take their business to the next level. It’s also easy to feel lost among all the tasks, being unable to decide where to start. SEO is sometimes ignored as an activity when it comes to setting...
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#SproutChat Calendar: Upcoming Topics for October 2017

It’s hard to believe that we’re getting closer to the end of 2017. As the year progresses, we hope that you’re reaching (and maybe exceeding) your professional developmental goals. This October we’ll be tackling a variety of topics at #SproutChat that cover the social media spectrum from community management to social media analytics. Interested in a particular chat? Be sure to click the “Add to Calendar” button. If you can’t make a chat but want to conn...
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7-Step Social Media Advertising Strategy to Better Performing Ads

You’ve felt it. Your organic content doesn’t have the same reach on social media anymore. In fact, BuzzSumo found Facebook posts from brand pages saw a 20% decline in engagement just since January 2017. Ouch. You’ve certainly felt it. But that’s why so many organizations now rely on social media advertising (paid social) more than ever. It’s easily one of the biggest social media trends and you’ll do about anything to get your content in front of customers. Maybe not anything–but brands are cert...
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7 Sources For Cultivating Inbound Links

Inbound links – references and hyperlinks to your content from other sites – are critical for any media site. They expose your content to a broader audience, potentially improve your organic search rankings and help to establish your brand as an authority on a topic or an industry. But link-building has evolved from the “if [...] The post 7 Sources For Cultivating Inbound Links appeared first on Search Engine People Blog.
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Google extends olive branch to publishers, lays out new focus on subscriptions

In a rare joint appearance, Google executives Philipp Schindler, chief business officer, and Sridhar Ramaswamy, SVP of ads and commerce, addressed a group of several dozen publishers and broadcasters at an event held at the company’s Chicago offices Tuesday. And, at that event, he extended an olive branch. In his opening remarks, Schindler said Google returned $11 billion in ad revenues to publishers last year, while acknowledging, “We also know it has not been easy.” Everyone in the room knew ...
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