Google test surfaces user data in DoubleClick for Publishers as part of new Insights Engine Project

Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. In an event for publishers hosted at the Google offices in Chicago Tuesday, executives laid out several new initiatives aimed at extending a helping hand to publishers across multiple aspects of their businesses. “This is not some secret disintermediation strategy,” said Phillip Schindler, SVP & chief business officer, at the outset of the e...
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15 Real Estate Marketing Ideas to Win More Clients on Social

The majority of homebuyers go online for their search, but what makes social media and real estate marketing such a pair for agents? According to one study, 94% of millennials and 84% baby boomers used various sites to search for their future home. To add to it, these homebuyers are definitely using social in their quest to find a new place. The problem our Q1 2017 Sprout Social Index found was that the real estate industry only responded to 11% of its incoming messages. What’s worse is th...
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11 Tricks & Tools To Boost Website Traffic

Growing website traffic is a constant struggle for online marketers and SEO specialists. In most cases, smart and consistent work over months or even years is necessary to win your website a lucrative place on the internet. Only a few companies hit a home run soon after being born, and those companies that do [...] The post 11 Tricks & Tools To Boost Website Traffic appeared first on Search Engine People Blog.
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Moving to HTTPS? Don’t miss this unique opportunity!

Google recently announced that forms on web pages over HTTP will be marked as 'not secure' in Chrome starting this month. Columnist Fili Wiese believes this presents a good opportunity to make the switch to HTTPS -- and that webmasters can take advantage of this switch to implement other SEO improvements. The post Moving to HTTPS? Don’t miss this unique opportunity! appeared first on Search Engine Land.
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Targeting featured snippet and ‘People also ask’ SERP features

Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web business or social platform, where they do everything they can to keep you engaged and on that platform. This can’t have escaped the notice of the good folks at Google. And now, many questions are answered directly on the search engine. This keeps you on the page a little longer and (I would imagine) ups the likelihood of your conducting another search o...
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Marketing Day: USA Today Network’s VR ad studio head, Holiday marketing prep & the GDPR

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Targeting featured snippet and ‘People also ask’ SERP featuresOct 2, 2017 by Marcus Miller Wondering how to obtain the elusive “position zero” in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions. USA Today Network’s VR ad studio head: We’ve shown there’s an audienc...
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Make Your AdWords Call-Only Ads Stand Out

  For advertisers who want to generate phone calls from their AdWords efforts, there has long been a tough decision about ad formats. You could add a call extension to your ad and get a “Call” CTA added. This meant that a click on the headline would go to your website, a click on the [...] The post Make Your AdWords Call-Only Ads Stand Out appeared first on Search Engine People Blog.
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