The Naked Truth About Public Speaking: Tips for Delivering a Winning Presentation

How can you overcome a fear of public speaking? How can you deliver a winning presentation that encourages your audience to applaud, give you high marks on post-presentation surveys, and seek you out for a chat after the microphone is turned off? Here are a few recommendations and best-practices. Read the full article at MarketingProfs
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Should You Jump on the Live Video Bandwagon?

Social media platforms have evolved. Today, you can do much more than just write posts, comments, upload pictures, and videos. Now you have the option to live stream with your audience. It’s a cool concept, but should you be doing this? Absolutely. People love videos. But you just need to make sure you’re effectively using live stream to your advantage. Over 90% of Internet traffic comes from video content. Facebook is one of the top options for you to consider for broadcasting live content. Sin...
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How to Use Facebook Carousel Ads to Dramatically Lower CPC

If you’re going to splash some cash on social ads, Facebook is the place to do it. The power of the platform is well-documented, especially given that 93% of marketers are already on board with Facebook ads. Meanwhile, the ability to drill down and target hyper-specific audiences through display ads and Facebook remarketing is second-to-none versus other social networks. That said, there’s always the issue of the price tag when it comes to social advertising. “But Facebook ads are expensive.” An...
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Google adds structured data for subscription & paywalled content for new flexible sampling program

Excited for the new flexible sampling program for Google web search and Google News? Well, make sure you don't get in trouble for cloaking by using this new structured data. The post Google adds structured data for subscription & paywalled content for new flexible sampling program appeared first on Search Engine Land.
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Does your website need an SEO audit?

Websites are like cars: they need maintenance. That may come in the form of updating the CMS, security or plugins. The same goes for SEO. A great SEO strategy will always need reviewing and constant scrutiny of analytics, in order to ensure that you remain on the intended path. To garner the most success from search engine traffic, a fully-fledged campaign is the best bet, where an individual or team can dedicate the correct amount of time to deliver results. SEO audits are a slightly different...
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