Forrester’s first Waves on journey analytics show the growing importance of customers’ steps toward purchase

In marketing — as in life — it’s not about the destination as much as it’s about the journey. Which is why research firm Forrester recently released not one, but two Wave reports on Customer Journey Analytics — one on visioning platforms and the other on orchestration. [Subscription or report fees required.] These are the research firm’s first Waves on these topics, in which customer journey analytics is defined as: An analytics practice that combines quantitative and qualitat...
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System 1 Research launches a VR testing tool for shopping

You’re pushing a grocery cart down an aisle in Walmart, and you pause to grab and toss in a bag of candy. Just another day at the store, except it’s in a new Virtual Reality Shopper recently launched by System 1 Research. The research arm of the London-based marketing firm System 1 Group, System 1 Research conducts behavioral and other research for brands. Earlier this year, it undertook a pilot project for several brands — one of which was Hershey’s — to build some grocery aisles t...
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Canonical tags gone wild

Being a technical SEO, I love digging into any weird problems where things don’t seem to work as expected. Canonical tags seem easy enough, but these tags cause all sorts of interesting issues — and some minor fixes can lead to big wins. Almost every major website will have some kinds of issues with their canonical tags, so I dug into a few different ones to see what examples I could find. [Read the full article on Search Engine Land.]
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Affiliate marketing strategies for success during the holidays

With the holidays fast approaching, now is the time for brands to ensure that their teams are ready for the biggest shopping period of the year. With Black Friday and Cyber Monday on the horizon, here are some winning strategies from our advertiser and publisher teams to help you maximize your affiliate marketing campaigns this season. Review last year’s holiday performance and create your plan Take a deep dive into your data from 2016 and analyze the activities with your key publishers in fourt...
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Search in Pics: Google balloon statues, a Fiat Polski car & massage chair

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Polski Fiat car: Source: Instagram Google massage chair: Source: Instagram Google balloon statue art: Source: […] The post Search in Pics: Google balloon statues, a Fiat Polski car & massage chair appeared first on Search Engine Land.
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Artificial intelligence is changing the rules of account identification

We’re on the verge of a whole new world when it comes to Account-Based Marketing (ABM). Just when it seemed like marketers were getting the hang of ABM, advancements in technology are flipping traditional account-based tactics on their head. In the past year or so, we’ve seen artificial intelligence (AI) technologies swoop in and really transform specific parts of the strategy, from website personalization and digital advertising to sales enablement. Now, we’re seeing these technologies tackle e...
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7 on-site SEO problems that hold back e-commerce sites

Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues. Today, I want to shift the focus toward problems that plague e-commerce sites specifically. I’ll also be addressing on-site problems that have a bit more to do with strategy and a bit less to do with specific technical mistakes. Finally, I wanted to make sure we had some real-world examples to refer to, so I mined case studies from the industry to demonstrate the concrete impac...
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