Closed-Loop Marketing: A Recipe for Growth

The buyer’s journey is morphing into a self-guided tour, and therefore, capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion. In this issue of Agency Perspective from SharpSpring, you’ll learn about: “closing the loop” to keep up with changing buyer behaviors. five technologies for optimizing campaigns and tracking performance. the stages involved in a successful closed-loop strate...
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Marketing Day: Facebook video metrics, affiliate marketing strategies & canonical tags

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Closed-Loop Marketing: A Recipe for Growth Sep 29, 2017 by Digital Marketing Depot The buyer’s journey is morphing into a self-guided tour, and therefore, capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion. 7 on-site SEO problems that h...
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#SproutChat Recap: Managing a Social Crisis

It can happen in an instant. A seemingly harmless response to a snarky comment on social can spiral into a full blown reputation crisis for a brand. How you manage and de-escalate a social crisis, as well as the steps you take to prevent it from happening again, are crucial to your customer service blueprint. In this week’s chat we turned to our #SproutChat community to explore some best practices for managing a social emergency effectively and how to take precautions ahead of time to be ready w...
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SEO ranking factors: What’s important, what’s not

This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate the quality of web pages, Google now uses a whole array of techniques to suggest a wide range of content in response to queries, from simple direct answers to multimedia audio and […] The post SEO ranking factors: What’s important, what’s not appeared first on Search Engine Land.
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Access all of your data with Data Studio Community Connectors

Since the recent developer launch of Data Studio Community Connectors, users have been able to easily connect to and report on data from over 250 new sources.Partners are also now leveraging Data Studio + Community Connectors as a free and powerful reporting and analysis solution for their customers, with minimal development investment.We’ve already seen a number of interesting use cases. For example, ClickInsight, a Data Studio certified partner, used Community Connectors to create interactive ...
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